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Where Have All the Supermarket Cowboys Gone?

Eva Baughman
ByEva Baughman—Eva Baughman has worked as a mom, a...
ByEva Baughman
Eva Baughman has worked as a mom, a...
Coin-operated horse ride outside a store

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While scouting for a back cover image to represent the American supermarket, I couldn’t resist this bit of (rather forlorn looking) nostalgia, found outside a local supermarket. I asked for permission to take the photo and used a tripod to ensure the sharpness of the image.

In the United States, mechanical horse rides were common features outside grocery stores; now they have all but disappeared, much like the public phone booth. Way back when, the promise of a kiddie ride would be used strategically during the weekly food shopping slog: “We’ll do our shopping then you can ride the horsey!” Now, fewer stay-at-home parents, more public preschool and kindergartens, and even online ordering with free curbside pick-up, have reduced the amount of time children spend at the grocery store. Lastly, I suspect the smartphone became the entertainment of choice for many children and the supermarket bronco’s coup de grâce.  

About the author

Eva Baughman has loved studying and practicing photography since buying a second hand Nikkormat SLR when she was first out of college. Photography took a secondary role while she raised a family and worked as a pastry chef and as a recipe tester. When her nest emptied, her passion to create images was reignited. Now it’s with a Pentax DSLR, a Fujifilm X-T1 and in the digital darkroom. She especially enjoys travel and nature photography, has exhibited in New Hampshire, and has had her photos published by the New York Times for food-related stories.

Courtesy photo

Eva Baughman

Eva Baughman

Eva Baughman has worked as a mom, a pastry chef and a recipe tester. She enjoys travel and nature photography.

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