Artist by Nature: Ayesha Said
An artist by nature, Ayesha Said creates desserts, grazing boards, and custom cheese and charcuterie boards with elaborate condiment pairings. She is located in the United Arab Emirates, and her favorite clients in Abu Dhabi often request highly-detailed cakes. She challenges herself by decorating cakes with intricate designs.
The Cook’s Cook Community Forum group on Facebook is honored to introduce our member Ayesha Said. The former banker-turned-professional-baker is proprietor of Art Sugar Studio, and is one of our community’s top contributors.
Ayesha Said was raised in Abu Dhabi, United Arab Emirates. After finishing college she met her husband while working in a bank, leaving that job a few years later to start a family. They now have three teenagers in the household.
Ayesha is Indian and her husband is Pakistani. He is a technology professional who supports her work and encourages her endeavors, which include spending time with family, baking, and gardening. She is currently writing a book about her family’s history.
In a typical baking day, Ayesha tries new recipes if she doesn’t have an order — which could be anything from cookies to desserts — which she finds satisfying even when her efforts are not entirely successful. She loves filling jars on her kitchen island with various baked goods.
Ayesha always had a passion for baking, but her interest grew after she had children. Her own mother was a skilled baker who created beautifully decorated cakes for birthdays and treats.
Q. How did you get started professionally?
My daughter and I used to try new dessert recipes and post them on social media. Over time, people started to notice our efforts, so my father insisted that I become a professional. He said it was my calling, so I took a course on cake decorating and haven’t looked back since.
Q: Who would be a dream client?
I never gave a thought about it. It’s just a pleasure to feed.
Q: What are the biggest challenges you face professionally as a baker, entrepreneur?
It would be to spend hours with customers discussing their needs and then they don’t order. Other than that, there has been a shortage in baking ingredients lately and high prices.
Q. Is there anything you cannot live without in the kitchen?
My oven I guess, I have one those tall bakery ovens and I’m ready to use it for everything.
Q. What are your dreams and goals?
I would love to have a cafe and a cheese shop that I would like to turn into a B&B someday.